It’s said that Rolex produces about a million timepieces annually, and while the brand is widely advertised, actually locating one to purchase can be impossible.
Although Rolex watches have never been inexpensive due to their exquisite craftsmanship, unique materials, and precise production, they were nevertheless affordable for working professionals in the 1960s who were looking for cutting-edge technology and flawless timekeeping. The Rolex price (Rolex ราคา, which is the term in Thai) does have several times the list price.
Through daring feats like diving into the English Channel, scaling Mount Everest, and breaking land speed records, the brand aimed to become the most practical and trustworthy timepiece for travellers worldwide.
After Wilsdorf passed away in 1960, André Heiniger, the marketing director for Rolex, took over and led the company’s multi-decade campaign to establish the brand as a symbol of luxury.
Materials & Quality
Rolex doesn’t cut corners when it comes to materials. The finest materials are used to create each luxury watch, with 904L steel being the primary material. The 904L steel that Rolex prefers makes the watches exceptionally strong and shiny, but it also costs more. Many other manufacturers use 316L steel, which is likewise excellent quality but not quite as pricey. Furthermore, the objects’ selling prices soar due to their exquisite features, such as platinum numbers and white gold dials.
There is very little tolerance for deviance. Any watch that isn’t flawless is fixed. The Swiss corporation even has exceptional control over the melting down of the precious metals used to make Rolex watches. This enables Rolex to guarantee the most excellent standards of quality, which also adds to the brand’s premium price.
High Demand
Consequently, we arrive at the market price. The price at which the watches are traded on the open market is indicated by this. The explanation is simple to understand: supply cannot keep up with demand. A much smaller number of watches than there are interested parties is what Rolex “feeds” into the market. This is particularly true for models that are minimal edition and those whose demand has been enormous for years.
Due to the high demand, not every watch enthusiast with disposable income is fortunate enough to obtain a Rolex watch straight from the Swiss manufacturer. The only option is to visit the black market, where Rolex watches are typically sold for a higher Rolex price.
Conclusion
The only way to own a Rolex watch is to be able to afford such unadulterated luxury. However, if we ask ourselves why a watch from the manufacturer is such a limited-edition premium item, our investigation yields a variety of arguments that convincingly justify the prices. The whole watch industry recognizes and loves the name Rolex. Popular items from the titan of Swiss timepieces are able to persuade with their unrivalled quality, the finest materials, and exceptional watchmaking art—a rare mix of positive traits in this strength and expression.
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